Atlantic Blue Media

Account Based Data

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automa...

Account Based Data

Brand Wings | January 07, 2022

Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness. “While there are many email marketing software platforms in the market, one feature that most lack is brand contro...

Buyer Intent Data

Bombora, Intentsify | September 22, 2022

Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider, today announced Intentsify’s platform will automatically ingest Bombora’s Company Surge® intent data for all Intentsify customers to validate and further augment account intelligence. The partnership enhances go-to-market (GTM) strategies for B2B sales, marketing, and customer success teams. Intentsify&rsqu...

Core ABM

MRP Prelytix | April 26, 2021

Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...