ABM Orkestra

Buyer Intent Data

IDG Communications | September 13, 2021

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics. Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...

Buyer Intent Data

TechTarget, SIIA CODiE™ Awards | June 14, 2022

On June 13, TechTarget, a global leader in B2B technology purchase intent data and services, announced that its customer success team was honored as the Client Success Team of the Year at the 2022 SIIA CODiE Awards. These awards are hosted by the Software and Information Industry Association (SIIA) and recognize the companies with the most innovative teams, services, and technological solutions across the country and the world. The CODiE Awards have acknowledged company and product excellence fo...

Account Based Execution, ABM Accounts

PR Newswire | July 14, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces it has been recognized as a 2023 Gartner® Peer Insights™ Customers' Choice for Account-Based Marketing Platforms. Gartner defines account-based marketing platforms as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement, and reporting. Fifty-two verified end users of Demandbase One™ weig...

MOI Global | June 19, 2020

B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS. MOI’s capabilities in digital and data intelligence, as well as its existing ABM...