Zimmerman Advertising

Demandbase | March 17, 2020

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...

ABM Accounts

Channel99, Jackson Square Ventures | December 01, 2022

Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B ma...

Alyce | July 10, 2020

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....

IntentData io, Inc | January 23, 2020

IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...