iProspect

Buyer Intent Data

ZoomInfo | October 30, 2020

B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a resu...

Account Based Data

PR Newswire | April 24, 2023

Compass UOL, an agile engineering firm and a member of Oracle PartnerNetwork (OPN), has announced a new set of connectors integrated with Oracle Cloud CX. This innovation is targeted at companies seeking efficient growth through revenue transformation on that platform. Oracle is already used by many for advertising, marketing, sales, e-commerce, customer service, and other critical functions. Oracle Cloud CX serves hundreds of companies; thousands more use Oracle enterprise syst...

Account Based Execution

Instrumental Inc | August 20, 2020

Instrumental Inc., leader in manufacturing intelligence and issue discovery, today announced that its second quarter, which ended June 30 2020, was the largest in company history. As electronics brands navigate the challenges of manufacturing in an unprecedented international environment, forward-looking brands are leveraging Instrumental not only to find and resolve design and process issues faster, but to expedite remote work in an industry that was highly dependent on in-person investigation ...

Core ABM

Influ2 | September 01, 2021

Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...