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DAE Advertising


DAE is a full-service, integrated communications agency. We specialize in helping brands engage with the fast-growing and ever-evolving Asian American market. Although our roots run deep in San Francisco, our team offers a diversified background. We deliver keen insights and fresh ideas, as well as culturally relevant solutions that reach out to hearts and minds.

RELATED NEWS


"Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM is about influence.” B2B decision-making is a group sport. In fact, enterprise purchase decisions are rarely made by an individual. Account-Based Marketing (ABM) operates with this premise. Working hand in hand with sales, you identify and profile a specific set of target companies in depth. Then you develop tailored plans to uncover the influencers within the corporate walls...
HTTP://WWW.BUSINESS2COMMUNITY.COM
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Spear says that its rapid growth is due to a combination of factors: a healthy economic climate in the tech sector, heightened interest in demand generation and related tactics like Account-Based Marketing, and the firm’s emphasis on ROI-based strategies....
SPEARMARKETING.COM
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I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being early, but it’s always nice to hear waves breaking in Hawaii just before sunrise...
ACCOUNT BASED MARKETING
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Have marketers “flipped” their lids over account-based marketing (ABM)? It’s a timely question. Bringing a stronger account basis into the targeting and execution of B2B marketing is a tactical best practice of effective demand generation, no doubt....
DEMAND GEN REPORT
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Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing campaigns, according to the company....
DEMAND GEN REPORT
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A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business for a while, you’ve noticed it’s pretty easy to find specific personas that spring up around skills, strategies, experience and outreach. They’re even easier to identify if you watch the people doing social media marketing (aka ...

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