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SocialCode


SocialCode is comprised of 300+ smart, innovative, passionate, accountable and humble professionals solving big challenges to power smarter, more profitable brands. We are pioneers in technology and engineering, product management, data science, marketing, media and analytics.

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In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so easy to get lost trying to decode the latest Google algorithm or try a new SaaS tool, and then, we forget to spend much time going back through our best posts to optimize, re-publish, and refresh the content. So, last year, when the idea of topic clusters and content pillars hit center stage in the marketing world again, it got my wheels turning....
BUSINESS2COMMUNITY
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You could say San Francisco-based Demandbase really listens to its customers. In fact, a customer conversation was a driving force behind the company's acquisition of a data science company, Spiderbook....
CMSWIRE
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Over the past decade, inbound marketing has become one of the most important forms of B2B demand generation. But as inbound marketing approaches middle age in Internet years, some wrinkles are appearing. Is account-based marketing (ABM) a better alternative, at least for some B2B companies?...
MARKETINGPROFS
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Beaverton, Ore.-based SaaS provider Act-On Software announced today the pending release of ABM Automation, a new product that, true to its name, will allow B2B marketers to orchestrate an automated, multi-channel account-based marketing (ABM) strategy, from brand awareness to customer retention. Serving as a “command center” of sorts, ABM Automation will allow subscribers to tailor the messages seen by potential consumers at every stage of the customer journey, creating a series of highly target...
IT BUSINESS CANADA
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Any seasoned B2B marketer knows that marketing technology won’t fix a bad marketing strategy or ineffectual process – but the right martech certainly magnifies the results of good strategies and processes, clean data and focused marketing teams.



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BUSINESS 2 COMMUNITY
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Yahoo is steadily ramping up Gemini’s capabilities. Last week, Yahoo rolled out two new retargeting capabilities for native advertising as well as some new measurement tools. First, there are two aspects of Custom Audience targeting in Yahoo Gemini: site visitor retargeting and customer list retargeting. Customer list retargeting is actually app user retargeting. Let’s take them one at a time. Retargeting Website Visitors The website visitor retargeting in Yahoo Gemini is simple to s...
MARKETING LAND
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