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Peter Mayer


Peter Mayer is an independent, integrated marketing agency founded in 1967 and headquartered in the cultural hotbed of New Orleans. We use cultural insights and a 360-degree conceptual approach to connect brands with people.

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"If you follow the B2B marketing gossip, you probably know that Account-Based Marketing (ABM), which used to be a strategy employed by only a few big companies to target a few big accounts, is allegedly having its breakout moment. SiriusDecisions recently released its State of Account-Based Marketing survey, which stated that over 90 percent of marketers recognize the value of ABM. There’s no shortage of reasons why ABM is attractive to B2B companies. Companies practicing ABM have better alignm...
MARKETING LAND
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This has been proclaimed as “The Year of Account-Based Marketing” by several industry thought-leaders, including Craig Rosenberg and Scott Brinker. In the wake of all the recent publicity, some have begun loudly hypothesizing about how ABM could be the death knell of  just about everything. Suddenly, there are blog posts everywhere about ABM will be turning out the lights on Marketing Automation, Inbound, Content Marketing, Demand Generation, and on and on. You can’t open ...
LEANDATAINC
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Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud....
CMS WIRE
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The market for baby food in Portugal has been suffering in recent years as a result of a sharp decline in the number of births. Until 2005, cereals was the largest sector in the Portuguese baby food market, but in 2006 it was overtaken by wet meals, a trend subsequently maintained. As a result, in 2015 the market divided in volume terms into 34.9% baby meals, 32.3% cereals, 32.1% baby milks, and 0.2% baby drinks and finger foods…...
INDUSTRY TODAY
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The basic premise of account-based marketing (ABM) is that a company should focus its marketing and sales efforts on prospects that have a strong likelihood of becoming good customers. So it shouldn’t be surprising that account selection is widely regarded as the most critical step in building a successful ABM program....
CUSTOMER THINK
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Have you been hearing the words “agile marketing” in your professional circles yet? If not, you can bet you soon will be  it’s the latest marketing organization trend to hit forward-thinking B2B companies .Agile marketing gets its inspiration from agile software development. And although the activities within marketing and software development are obviously different, the principles of “agile” are the same: iterate quickly on new ideas, test and use data, focus...

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