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Happylucky


We are a strategic brand design agency from Portland OR, founded in 2004. Our clients are global and our vibe is local. We sweat, swear and laugh. Our holistic solutions are borne out of strategy first and gut second. The work is multi-disciplinary—brand strategy, advertising campaigns, retail engagement/installation, digital/social media, product launches, activations/events, as well as video content.

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To paraphrase baseball legend Yogi Berra, account-based marketing (ABM) is so popular that nobody uses it.SiriusDecisions' “2015 State of Account-Based Marketing” study shows that ABM is essential to improving sales and marketing alignment; yet, many marketers believe they lack the support needed to be successful. So although 92% of companies acknowledge ABM's value with some even calling it a B2B marketing must have only 20% have had full programs in place for more than a ye...
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B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. The report was based on data from a survey conducted in November and December of 2017 among 160 B2B marketing executives. Some 59% of respondents say email is an effective demand generation channel for engaging prospects at the top of the sales funnel, and 81% say it is an effective channel for d...
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Facebook came under fire last year when it was revealed that advertisers could, in essence, target or exclude users by race through advertisements on the site. Following a ProPublica investigation that outlined the practices in greater detail and explained how the policy was in violation of housing law, Facebook announced in November that it would be making changes to help prevent future cases of discrimination on the site. Today, Facebook is following up with more changes to its ad policy and e...
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With the release of Bing Ads Editor version 11.7, Bing has added support for managing remarketing audience associations. Additionally, product filters in Shopping campaigns are also supported. Bing Ads remarketing for paid search campaigns — powered by Universal Event Tracking (UET) – allows advertisers to bid on and target past site visitors when those users search on Bing. In Editor, it’s now possible to quickly associate audience lists with multiple ad groups from the Audien...
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The Global Retail Analytics Market was valued at USD 1.97 billion in 2014 and is projected to reach USD 5.78 billion by 2020 during the forecast period....
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Publicis Groupe is expanding its alliance with Microsoft — combining the ad company’s Cosmos A.I. marketing technology with the tech giant’s Azure cloud platform and Cortana Intelligence Suite, aiming to help big businesses better understand and reach customers....
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