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As of Feb. 1, 2018 Crowdtap is now Suzy. Suzy is how leading companies harness collective insights from millions of consumers worldwide to deliver real-time intelligence. For more information, visit asksuzy.com and join us on our new LinkedIn page: http://bit.ly/SuzyLinkedIn

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There is no shortage of definitions of the term “account-based marketing,” including this one which reads account-based marketing (ABM) is a strategy that targets high-value accounts than targeting leads — the goal of ABM is to improve efficiency and gain higher revenue from marketing efforts while using fewer resources. Based on this statistics below, you can see the aforementioned goal is being met, and then some....
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