Grey Group

Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of "Grey Famously Effective Since 1917," we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP.


Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that it has signed an agreement to acquire data science company Spiderbook. Spiderbook automates the identification of companies that are likely to buy, including those that are already in-market for a company’s products and services. It then determines the right buyers within those accounts and uncovers buyer-specific insights to recommend personalized messages for sales teams to use....

With some smart research, some common sense and a little patience, there are huge gains to be made in Google rankings and monthly revenue. Joel Gross, CEO of Coalition Technologies, an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Until you’ve seen the positive effects of a properly op...


Flashbay, the world leader in customised Promotional Technology products is excited to attend its first ever B2B Marketing Expo at the Excel Centre in London. The show is taking place on the 21st and 22nd of March, and is Europe's biggest marketing event with over 700 exhibitors in attendance. Flashbay has also been shortlisted as a finalist for the 'Best Offline Marketer' prize at the 2018 B2B Marketing Expo Awards, beating hundreds of businesses on its first ever appearance at the ...

Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation techniques involve some form of nurturing, and, just as there are several levels of interest, from uninterested to being ready to buy, there are several steps to generating leads. It’s about buildi...

The Global Polyvinyl Butyral Films Consumption market is a topic of interest for many individuals and companies. For established firms and new comers, it is important to collect information regarding the industry....

When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. You’re not just marketing and selling to whichever individual downloads your content or interacts with your website, you have to be thinking about the entire account — the whole team of people on the other side involved in the eventual decision....


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