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RELATED NEWS


The idea of account-based marketing (ABM), treating B2B customers as individual marketing targets, has been around for a while. Technology has made it more practical approach in recent years, but a new survey reveals there are still factors holding back its use. Business insights specialist Avention has carried out a survey of 100 B2B sales and marketing practitioners about their use of ABM techniques and strategies. While more than 90 percent of those surveyed believe ABM is relevant to their ...
BETANEWS
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For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an account, marketers are increasingly shifting their focus and efforts to new tactics and tools that can determine engagement beyond impressions or form fills....
DEMAND GEN REPORT
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Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing Automation study it commissioned Econsultancy to do that surveyed more than 350 B2B marketing professionals in North America and Europe. The study reveals a correlation between marketing automation investment and business performance. Leaders1 are 24 percent more likely than their peers to say they are currently using marketing automation, and ...
BUSINESS WIRE
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A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. But this requires taking into account knowledge about a buyer’s entire footprint across channels, which can often exist on different devices....
BUSINESS2COMMUNITY.COM
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B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance....
DEMAND GEN REPORT
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ABM platform provider Demandbase has announced the launch of its next-generation Conversion Solution. The product aims to provide tighter ABM integration between marketing and sales teams that can help improve the sales process by delivering AI-enabled intent data and insights to sales teams.The Conversion Solution — which integrates with Salesforce Sales Cloud, Slack and LinkedIn Sales Navigator — is designed to help sales teams keep their finger on the pulse of every account, inclu...
DEMAND GEN REPORT
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