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MullenLowe Group


MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies.

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It’s October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it’s incumbent upon you to carve out some time to thoughtfully plan your strategy and budget for next year.If you’re like most B2B marketers, you are well aware by now how important content is to your marketing mix. In fact, 88% of marketers say content marketing is important to their organization’s marketing program, according to the 2017 Content Marketing ...
BUSINESS 2 COMMUNITY
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In the final installment of her Account-Based Marketing series, Barb ties up some vital loose ends, including expert takes on how you measure success, and which metrics count. She pulls in expert views on the problem of sales-marketing collaboration, and asks you, the reader, for your feedback on where we go on ABM from here....
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With the dramatic fracturing of the advertising market, it’s no wonder a 30-second Super Bowl ad sells for more than $5 million. Or that they’re virtually sold out, despite that eye-popping price. There are simply few other opportunities to reach such a target-rich audience at a similar scale.But is that dramatic price tag worth it? Probably not. At least not for B2B brands looking to connect with other companies, rather than directly with consumers. But the reason has nothing to do ...
CMSWIRE
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This report studies Microarray Scanner in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering....
NEWSMAKER.COM
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Sealing Coatings Market analysis is provided for global market including development trends by regions, competitive analysis of Sealing Coatings market. Sealing Coatings refers to the coating formed by the coating to prevent rain or groundwater leakage of a coating....
MILITARY-TECHNOLOGIES
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The global social media management software market is expected to grow at a CAGR of around 15% during the forecast period, according to Technavio’s latest report.In this report, Technavio covers the market outlook and growth prospects of the global social media management software market for 2017-2021. The market is segmented based on deployment model, which include on-premises and cloud-based deployment....
BUSINESS WIRE
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