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Isobar


Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year.

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It is now truer than ever as the competition is at its peaks online. To take the right action for fair and better competition against your rivals, you must carry out a competitive analysis as part of your SEO strategy. By carrying out this analysis, you will know the route to follow by identifying your past, current position, and where you want to be. This will happen when you improve on your weaknesses and employ strategic tools and ideas to beat your competition. You must, however, know what a...
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World’s leading B2B audience management platform for marketing and sales, Leadspace has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). As B2B organizations increasingly use big data and AI to drive more targeted relevant engagement and faster growth, Leadspace’s latest funding round would drive powerful results for leading B2B customers such as Microsoft, Marketo, and RingCentral.Combining the potent power of d...
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InsideSales.com, the leading cloud-based sales acceleration technology company, today announced two new offerings designed to bring the power of data + science to account-based selling. These two new products, one named InsideSales Playbooks and the second codenamed Project Superhero, are designed to address the unique needs of different sales personas involved in account-based selling. The company previewed both solutions at the company's Accelerate 16 customer conference in Park City, Utah…...
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The most important role of marketing automation (MA) is to, in advance, automate analogue buying journeys for individual buyers. Buyers that at some point have left their footprint, by showing interest and downloaded something, alternatively been “bought by a database”. In most organizations that use MA, the system stops working once a Sales Qualified Lead (SQL) is delivered to the sales department. I myself have on multiple occasions recommended my customers to buy an MA system, because they ha...
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Demand generation strategy and change management firm, has promoted Jenny Robertson to the position of Vice President, Marketing Technology. In her role, Robertson will work with the ANNUITAS strategy teams in assisting clients in their demand generation program strategies and implementations including leading teams working to optimize client's marketing automation deployments. Previously, Robertson served as Director, Marketing Automation for ANNUITAS and she joined the company in 2014 as a...
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Account-based marketing tech platform Engagio has raised $22 million in Series B funding that will go toward furthering its efforts to help B2B marketers proactively connect with the right accounts. Engagio has focused on an "account-based everything" model, which takes ABM's idea of specifically targeting key accounts beyond the realm of marketing....
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