CANDDi (Campaign and Digital Intelligence Limited)

Account Management

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

ABM Accounts

ZoomInfo | July 05, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the appointment of Alison Gleeson to its Board of Directors, effective July 1, 2022. She was previously the SVP of Americas at Cisco, where she led nearly 9,000 employees and was responsible for more than $25 billion in annual sales. “There are few people in the world with the go-to-market experience and expertise that Alison has,&rdquo...

ABM Accounts

Goldcast | August 26, 2022

Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, today announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha, Co-founder of WestBridge will join the board. Following a $10 million seed funding round led by Unusual Ventures earlier this year, this brings the company's total funding raised to $40 million. This latest fundraise will be use...

Account Based Data

ActiveCampaign | December 14, 2021

On the heels of announcing Sales Engagement Automation, ActiveCampaign, the leader in customer experience automation (CXA), is continuing to realize its Customer Success Commitment by releasing an array of new and updated features and functionality to ensure every size B2B (business-to-business) organization can make 2022 their strongest year yet. At least 80% of B2B buyers expect a buying experience like that of a B2C customer, proving the importance of 1:1 experiences for all ty...