home.aspx


 

LiveIntent, Inc.


LiveIntent delivers people-based marketing solutions that connect brands to people at every point in the customer journey. We help brands play at the intersection of advertising and marketing, using email as the catalyst to reach 170 million people on a one-to-one basis across 4.3 billion connections through the LiveIntent Identity Graph.

RELATED NEWS


Marketing’s job as a lead generation engine has changed. It’s no longer good enough to provide sales with just any leads; providing ultra-qualified leads that are sales-ready is now the imperative. Models based on past behavior and engagement help marketers more effectively qualify leads, but even these traditional engagement-driven models have become unreliable in a world of ever-changing and complex buying situations. Marketing and sales are at a constant tug of war, pulling against each other...
BUSINESS 2 COMMUNITY
READ MORE

Let’s face it, marketing and advertising can be a costly business, especially when you are trying to appeal to everyone across the board. There are more than 250 million vehicles registered in the U.S. and tire customers are as diverse as the cars they drive. So here’s how marketing to a niche can help you attract and keep groups of loyal customers for a fraction of the cost of a big campaign....
TRACTIONNEWS
READ MORE

MRP, a global provider of predictive customer acquisition and a wide array of account based marketing services, will attend the 2017 MarTech conference, being held in San Francisco, California, May 9 - 11, 2017.  MRP's CMO and Co-Founder, James Regan will be presenting with Vance Faulks, Senior Director of Global Audience & Partner Marketing at SAP, one of the world's leading providers of business software and services.
...

NASDAQ
READ MORE

Google can drive our cars. Waze tells us how to get where we want to go. “So why can’t machines help us determine which campaigns go to which account?” asked Jason Garoutte, CEO and co-founder of San Francisco-based YesPath, an account-based marketing (ABM) solution that just came out of stealth. Garoutte and co-founder and CTO Brian Zotter left Salesforce to embark on a path that eventually led into the jammed-packed MarTech start-up world on their own. Before starting YesPath...
CMS WIRE
READ MORE

Bonnie Crater, CEO of Full Circle Insights, says the platform mitigates three key challenges facing B2B marketers. It helps keep data consistent between sales and marketing, it tracks the full funnel as opposed to just the top or bottom, and can accommodate both account-based marketing and response-based marketing....
MEDIAPOST
READ MORE

Account Based Everything, including Account Based Marketing and Account Based Selling, is all the rage. Sometimes, however, I think we make all of this a little more complicated than necessary. Most of what we do in territory development and management applies to what we do in ABE. We just have the ability to focus, personalize, and leverage an incumbent position.
...

BUSINESS 2 COMMUNITY
READ MORE

EVENTS

No Upcoming Events For LiveIntent, Inc.
No Past Events For LiveIntent, Inc.