Raleigh, NC-based Howard/Merrell was a pioneer in understanding and applying the power of emotions to develop effective business and communications strategies. Agency service offerings included brand development, creative development and production, consumer insight research, public relations, media asset services, event planning and management, social media, interactive services, Hispanic marketing and strategic account management.

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Account Based Data, ABM Accounts

EMPLIFI’S EXCELLENCE IN CUSTOMER EXPERIENCE MANAGEMENT

Emplifi | December 26, 2022

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Contents 1. Best-in-class Customer Experience Management with Emplifi 2. Reviewing Customer Experience Management Platforms with Ventana’s Index Integrating contact center and social media functions into a Customer Experience Management (CXM) platform has been one of the more complex moves Emplifi, one of the leading unified customer experience p...

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JABMO’S CHIEF COMMERCIAL OFFICER SHARES INSIGHTS ON DATA-DRIVEN ABM AT THE ON24 EXPERIENCE

Jabmo | June 06, 2022

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Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital mark...

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CYARA HIRES NEW CHIEF SALES OFFICER AND CHIEF CUSTOMER OFFICER

Cyara | February 09, 2023

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Cyara, the developer of the award-winning Automated Customer Experience (CX) Assurance Platform, recently announced the promotion of Dennis Reno to Chief Customer Officer and the appointment of Bruce Rosen as Chief Sales Officer (CSO). Rosen has joined the firm to oversee its global sales team, which includes direct sales, partner and channel sales,solution architects, enablement, and business development. Rosen will play a crucial role in growing Cyara as a respected solu...

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INTEGRATE PARTNERS WITH 6SENSE TO UPLEVEL ABM STRATEGIES WITH PRECISION

Integrate | December 14, 2022

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Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights to advance their ABM strategies with the ability to automate target account list imports across channels. The new API integration between 6sense and Integrate empowers mutual customers to rapidly launch highly targeted campaigns that result in higher engagement ...

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Account Based Data, ABM Accounts

EMPLIFI’S EXCELLENCE IN CUSTOMER EXPERIENCE MANAGEMENT

Emplifi | December 26, 2022

Contents 1. Best-in-class Customer Experience Management with Emplifi 2. Reviewing Customer Experience Management Platforms with Ventana’s Index Integrating contact center and social media functions into a Customer Experience Management (CXM) platform has been one of the more complex moves Emplifi, one of the leading unified customer experience p...

Read More
news image

ABM Accounts

JABMO’S CHIEF COMMERCIAL OFFICER SHARES INSIGHTS ON DATA-DRIVEN ABM AT THE ON24 EXPERIENCE

Jabmo | June 06, 2022

Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital mark...

Read More
news image

Account Based Data

CYARA HIRES NEW CHIEF SALES OFFICER AND CHIEF CUSTOMER OFFICER

Cyara | February 09, 2023

Cyara, the developer of the award-winning Automated Customer Experience (CX) Assurance Platform, recently announced the promotion of Dennis Reno to Chief Customer Officer and the appointment of Bruce Rosen as Chief Sales Officer (CSO). Rosen has joined the firm to oversee its global sales team, which includes direct sales, partner and channel sales,solution architects, enablement, and business development. Rosen will play a crucial role in growing Cyara as a respected solu...

Read More
news image

Core ABM, Targeted Account Strategy

INTEGRATE PARTNERS WITH 6SENSE TO UPLEVEL ABM STRATEGIES WITH PRECISION

Integrate | December 14, 2022

Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights to advance their ABM strategies with the ability to automate target account list imports across channels. The new API integration between 6sense and Integrate empowers mutual customers to rapidly launch highly targeted campaigns that result in higher engagement ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us