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dunnhumby


A world-leader in customer data science, dunnhumby has pioneered the use of big data to drive growth for retailers and brands since 1989. With 46 offices in 27 countries, dunnhumby’s strategic process, proprietary insights and multi-channel media capabilities deliver competitive advantage for clients including Coca-Cola, Homeplus, L’Oreal, Monoprix, Procter & Gamble, Raia Drogasil, Raley’s, Shoprite and Tesco.

RELATED NEWS


RO Innovation, the leader in activating the voice of customers to drive revenue, is pleased to announce it was named a Top Marketing Tool for 2017 by Smart Selling Tools. This marks the fourth consecutive year RO Innovation has been included in the Top Marketing Tools guide.The Top Marketing Tools guide recognizes marketing tools that directly support the generation of revenue. The guide includes technologies that help B2B marketers....
MARTECHSERIES
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Launch Interactive, LLC. (Launch) has been named the Digital Marketing Agency of the Year by Technology Associate of Georgia (TAG) at the 2016 TAG Marketing Awards, which recognize Atlanta's top tech marketers and agencies. This year's TAG Marketing Awards "[put] the New Face of Marketing front and center – recognizing the innovators, the risk takers, the change-makers and the up-and-comers." Awards are given for technology-based marketing efforts across multiple categori...
BENZINGA
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For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an account, marketers are increasingly shifting their focus and efforts to new tactics and tools that can determine engagement beyond impressions or form fills....
DEMAND GEN REPORT
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns. It will also help Viant advertisers more precisely target groups ...
ADWEEK
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Amid intense pressure from data privacy watchdogs in the EU, Facebook, Inc. (FB) has temporarily suspended its collection of WhatsApp user data for advertising purposes across Europe, according to the Financial Times. The social media giant has used personal information on accounts such as phone numbers and device information in Europe for ad targeting. German data protection authorities, which blocked Facebook in September for collecting subscriber data, cited privacy concerns from WhatsApp. (S...
INVESTOPEDIA
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We are all familiar with algorithms that establish a quantitative measure (score) regarding the qualification of a particular lead so it can be handed to the sales team by transferring over the respective contact data to a CRM. When pursuing an ABM strategy, however, you are signing up to use appropriate metrics to drive revenue based on accounts, not leads.
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BUSINESS 2 COMMUNITY
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