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THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS

Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute.

SPOTLIGHT

Marketing operations and demand generation titles made up the fastest-growing sectors of attendees at our event last year. With a dedicated track of prescriptive sessions and use cases, the Demand Gen Summit track is fully focused on performance marketing. Session topics address each stage of demand