.

SCALING ACCOUNT-BASED MARKETING IN THE DIGITAL AGE

Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data inspired” strengthens the creation of personalised experiences delivered through the content supply chain. In fact, a study conducted by a well-known analyst group found that companies using D&B data manage campaigns 46% more effectively, close deals 29% more effectively, and generate 10% more revenue.

SPOTLIGHT

As we are all kicking off the new year, this is the perfect time to talk about how to identify and hone in on the right mix of target accounts for 2017. Join us on February 16th at the Griffin Museum of Photography in Boston for two intermediate level ABM workshops. We’ll dive into how Sales a