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SCALING ACCOUNT-BASED MARKETING IN THE DIGITAL AGE

Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data inspired” strengthens the creation of personalised experiences delivered through the content supply chain. In fact, a study conducted by a well-known analyst group found that companies using D&B data manage campaigns 46% more effectively, close deals 29% more effectively, and generate 10% more revenue.