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ABM IS A TEAM SPORT: NEW YORK

March 28-28, 2018
NEW YORK, USA (United States of America)
Account-Based Marketing isn’t just a campaign or one-off initiative. It’s a full funnel strategy, which brings personalized marketing efforts straight to the doorsteps of the accounts most likely to buy from you. However, there’s no “I” in ABM. To see lasting success, you’ll need to ensure collaboration across your cross-functional team. Whether you’re a Demand Generation, Content, Field, Customer or Operations marketer, we’ve got the training and tactics you need to transition your role to fit an ABM strategy.