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BUILDING AN ACCOUNT-BASED MARKETING STRATEGY

April 06-06, 2018
Plano, USA (United States of America)
Account-Based Marketing, Account-Based Sales, Account-Based Everything? The question is, are you selling a recurring solution and hoping to land lifelong partners? Then why aren't you intentionally going after them? Do have excessively high cost per lead? Is your Customer Success renewal below 80%? Are your checks to Google outrageously high compared to the payoff?