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USING BEHAVIOURAL ECONOMICS IN YOUR B2B MARKETING

Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson IoT, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing. Uncover the mystery behind behavioural economics and how to apply it to B2B marketing in this webinar with IBM Watson IoT, Earnest and Cambridge Analytica. Behavioural economics melds behavioural psychology with financial decision-making to understand how people think and feel, and then persuading them to make a decision. The government uses its famous 'nudge' unit, and consumer brands have discovered significant improvements from this technique.