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USING LINKEDIN FOR BRAND MARKETING

In B2B marketing, branding often takes a backseat to lead generation. But the fact is, if prospects aren’t aware of your brand, then they won’t make it into your upper funnel. And if they don’t make it into your upper funnel, it’s unlikely they’ll ever be legitimate leads in your lower funnel. Join us for “Using LinkedIn for Branding Marketing,” a webinar that will take place Wednesday, January 27, at 11 a.m. PT/2 p.m. ET. LinkedIn's own Andrew Kaplan, Senior Product Marketing Manager, will lead the webinar, during which he will demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business.