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MAKING B2B DATA WORK FOR ACCOUNT-BASED MARKETING

We all want to be data-driven marketers, but the truth is, when it comes to Account-Based Marketing data isn’t a silver bullet. It’s critical to go beyond standard contact data and a have a detailed profile of accounts across all your programs – from website to campaigns to CRM – but it’s not always easy. In fact, account-based data can end up causing more problems than it solves if you don’t understand what you’re looking for or how to apply it correctly. In this webinar, Mike Hilts, SVP of Product and Mark Yatman, Lead Consultant, will discuss the current B2B data landscape, common pitfalls and misconceptions, plus strategies for turning data into actionable insight for Account-Based Marketing.