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INTRODUCING ABM CONTENT PLAYS

ABM Content Play is a powerful way to execute highly-targeted multi-touch campaigns that allows sellers to engage their prospects through content journeys. Today, campaigns sent through marketing automation platforms deliver messages that are usually generic and in most cases, do not allow input from individuals  who have first-hand knowledge of  the account – the sellers. ABM Content Play allows for a connected sales and marketing approach where both teams are given the trust, visibility and control needed to ensure prospects are nurtured with precise messaging and relevant content that resonates with their  interests and needs.