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DATA PREREQUISITES FOR ABM SUCCESS

Yesterday's webinar, Data Prerequisites for Account-Based Marketing Success, discussed the role of data enrichment in account-based marketing (ABM), covering the data prerequisites for a successful ABM approach and the value of database quality. Missed the webinar? Not to worry. We’ve provided a recap with everything you need to know about ABM and how enriching your data will improve your ABM initiatives. Slides and a recording of the webinar will be available soon.