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DOES GDPR MEAN THE END OF YOUR B2B MARKETING?

The General Data Protection Regulation (GDPR) is a hot topic now as the strict regulation will be strengthening and unifying data protection for all individuals within the European Union, including the export of personal data outside the EU. New, much higher penalties for infractions are dissuasive. This will have a huge effect on the way global manufacturers collect, share and store the data of EU citizens for their B2B marketing programs.