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MASTERING WEB PERSONALIZATION FOR ABM

What kind of experience do your website visitors really have? Is it a generic, catch-all approach, or a targeted, personalized message? With account-based marketing, maintaining relevance to your target accounts is of critical importance. As part of writing our new eBook, we sat down with Optimizely to discuss personalization options. Now, Optimizely is back with us, helping us go in depth to discover how web personalization can drive ABM. We’ll show you how to use dynamic signals to segment your hot and cold accounts, then how to personalize an experience with Optimizely technology.