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OPTIMIZE ABM CAMPAIGNS FOR THE DEMAND UNIT, NOT MQLS

You’ve poured so much money and energy into your marketing, and you’re seeing MQL growth. That means your campaigns are performing well, right? Not in this new account-based marketing (ABM) world. You’ll need to map MQL and campaign performance metrics to the new SiriusDecisions’ Demand Unit Waterfall. Join Feng Hong, Head of Product Marketing at Full Circle Insights, to get a rundown on the changes to process and operations you’ll need to shift your team towards ABM effectiveness. He will also share tips and best practices to empower yourself with true insights to optimize ABM marketing performance.