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THE FUTURE OF MARKETING IN FINANCIAL SERVICES

In a world where technology is permeating every part of our lives, it’s more important than ever that financial firms embrace the changes and use them to enhance customer relationships. Firms that adapt will win. Digital and marketing trends in the financial industry are dramatically changing the way Sales and Marketing teams work together, allowing them to be closer and more efficient. Firms are now using data to help them reach their core missions and measure return on investment. But the challenge is using data in the right way to gain an edge. This discussion is about what is happening in the marketplace that financial firms need to know, understand and react to in order to help clients. We'll discuss Digital Marketing, Content Marketing, FinTech trends.