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HOW TO USE VIDEO CONTENT IN YOUR ABM CAMPAIGNS

Account-based marketing (ABM) has become a powerful strategy for B2B marketers. According to Act-On, “Almost 85% of B2B marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach, with half of those marketers citing significantly higher returns.” With high success, how do you stand out and take your ABM strategy to the next level? During this webinar, two of the brightest minds in B2B marketing, Anne Gherini and Jen Spencer, will share valuable strategies to leverage video within your ABM campaigns. Learn how to use video to instantly stand out, increase response rates, and drive ROI!