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PROGRAMMATIC BUYING AND TARGETING: CROSS-PLATFORM ADVERTISING

January 04-04, 2017
Las Vegas, USA (United States of America)
Programmatic buying and targeting has revolutionized the relationship between advertiser, agency and platform. Automating the buying and optimization of media inventory not only streamlines the process, it substantially enhances decision making and efficiency. Welcome to a world of programmatic media.

SPOTLIGHT

Tackling issues at the intersection of marketing and technology: • Innovating at scale with marketing technology. • Organizing and driving digital business transformation. • Applying “agile” and “lean” practices to marketing. • Thriving in the age of digit