January 25, 2017
USA (United States of America)
Account-Based Marketing retained its status as the poster child for B2B marketing in 2016 and continues to occupy priorities moving forward into 2017. In fact, 89 percent of B2B organisations responding to our recent study of account-based marketing stated that it remains “extremely” or “very” important to the success of their overall marketing programs. In this Webcast we will introduce European marketing leaders to the SiriusDecisions’ Account-Based Marketing Framework to help ensure your programs are set up for success. We’ll also introduce you to the results of the State of Account-Based Marketing study to show how organisations like yours are adopting, resourcing, executing and measuring their Account-Based Marketing programs. We hope you can join us!