ACCOUNT-BASED MARKETING: ENGAGING YOUR HIGH-POTENTIAL B2B PROSPECTS
February 01, 2017 | (3:00pm)- ()
USA (United States of America)
Advancements in tools and technology have brought account-based marketing back to the forefront. And this highly targeted approach that identifies the most ideal target companies for your business and markets to them one-to-one, will be top-of-mind for many B2B marketers in 2017. In this webinar, we will uncover insights and strategies to building affection, relevant and trust with your top B2B prospects and customers through the key tenets of account-based marketing. We will discuss how to leverage data to build a robust targeted customer list and then how to engage them through relevant channels and content – truly delivering the right message to the right audience at the right time.