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ACCOUNT BASED MARKETING AND 2017 MARKET TRENDS

January 18-18, 2017
New York, USA (United States of America)
Please plan to join our next MOCCA NYC event Wednesday, Jan 18th at Conductor 2 Park Ave.Kathleen Schaub, Vice President and CMO Advisory Services of IDC will share her views of enterprise marketing trends in 2017 and what to start planning with.Rishi Dave, CMO of Dun & Bradstreet will share his views on Account Based Marketing enterprise trends that he sees.MOCCA board member and B2B Fusion founder Jon Russo will kickoff and facilitate the discussion.Join us for GREAT networking, there are a limited number of tickets that will sell out quickly!(No non-sponsored vendors, press, sales peeps or consultants please...non-refundable tickets due to planning required).

SPOTLIGHT

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific