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ARTIFICIAL INTELLIGENCE IN AN ACCOUNT-BASED MARKETING WORLD

January 24, 2017 | (10:00 A.M)- ()
USA (United States of America)
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results. Join Demandbase and Host Analytics for a webinar on January 24 to learn:

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