ABM WORKSHOP - BUILDING THE RIGHT TARGET ACCOUNT LIST
February 02-02, 2017
Mountain View, USA (United States of America)
As we are all kicking off the new year, this is the perfect time to talk about how to identify the right mix of target accounts for 2017. Join us at the Computer History Museum in Mountain View for an ABM workshop on February 2. We’ll dive into how Sales and Marketing stakeholders across organizations can be strategic in the target account selection process. Building the Right Target Account List Critical to the success of your new ABM strategy is the right target account list, agreed upon between the key Sales and Marketing stakeholders. We will discuss best practices, considerations and help you scope your initial rollout as well as a long term plan. The presentation and discussion will be led by Lisa Ames, Vice President of Demand Generation at Demandbase. Come thirsty and hungry, as breakfast will be served!