Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly press releases about new marketing technology and philosophical “Why ABM?” type blog posts. But then something happened toward the end of 2016: the alerts starting pouring in, and it became clear that ABM has become the new normal in B2B marketing. All this to say, you already know you need to be doing account-based marketing. You’re sold on the benefits, and maybe you’ve even dipped your toes in the ABM waters with some one-to-one campaigns. But now, you’re ready to really get your feet wet  you just need a solid jumping-off point.