Vendemore Pipeline Acceleration Case: Previa

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

whitePaper | February 6, 2023

This white paper provides an overview on how a B2B company can use website traffic to generate up to 100% more leads from their website by monitoring the visitors in a structured way. In addition, the monotoring of the website can give B2B companies valuable insight on how their existing and potential customers are engaging on the website.

whitePaper | May 31, 2021

In this eBook we will address the evolution of the B2B purchase journey and discuss the fundamentals of starting a successful ABM program in our “Ready-Set-Go” framework. B2B sales and marketing is constantly evolving and adapting to new advances in technology, and following traditional lead generation in the information age is no longer the most efficient approach to generating pipeline. ABM prioritizes quality over quantity, so sales and marketing can allocate more resources and time on high-fit, high-intent target accounts. When buyers show interest in your product early in the purchase journey, account-based technology can put these signals right at the fingertips of your marketing and sales organizations.

whitePaper | November 20, 2022

As buyer shift their expectations and behaviors in response to a “digital first” world, businesses need to accelerate their digital transformations to keep up. Marketers and Revenue Operations have taken prominent roles in driving this transformation and are under increasing pressure to deliver maximum impact with every investment.

whitePaper | February 1, 2023

Account-based marketing (ABM) is built upon the premise that not all accounts are created equal, meaning that some accounts should be prioritized and targeted based on their revenue-generating potential. In fact, a Forrester 2022 Total Economic Impact™ Study found that customers adopting ABM and using a platform purpose-built to provide an account-first context for all data and engagement efforts had a return-on-investment of 367 percent in three years and a payback period of less than six months.

whitePaper | January 27, 2022

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link. The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.