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. https://www.youtube.com/watch?v=xJ1SRuTe0Pw

How to Get Started with An Account-Based Marketing Strategy: It Begins with Account-Based Content!

video
Account-Based Marketing is such a hot topic right now, but how many people are actually doing ABM? Let’s stop talking about it and start doing it! Account-Based Marketing helps marketers make the transition from a traditional lead-based methodology to an account-based methodology. Going account-based enables marketers to uncover the true definition of a good and a bad lead by assessing company fit. In other words, ABM focuses on looking at whether or not a lead’s company is a business that you can actually sell into.
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