PIPELINEIQ: SMARTER ACCOUNT PLANNING [VIDEO]

As you’ve seen, PipelineIQ will help you resonate more deeply with prospects and clients. We’ve done the legwork for you, uncovering your client’s goals, business drivers, competition and strategies. In a nutshell, PipelineIQ will help you: Demonstrate a true understanding of what matters most to your prospects Arm you with strategic account insights to build smarter account plans Fuel your Account-based Marketing (ABM) and other strategic sales programs PipelineIQ Account Profiles are pre-built and available for immediate purchase here. Happy selling! Founded in 2006, LeadBridge® has been recognized by the Boston Business Journal and Inc. Magazine as one of the fastest growing private companies in the United States.  We are the premier provider of global account intelligence. Our portfolio of offerings – including LeadBridge Reports and PipelineIQ – helps technology companies build stronger relationships, shorten complex sales cycles, and accelerate time to revenue in their strategic accounts.

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Scaleworks

Scaleworks is a B2B SaaS fund that operates under the Venture Equity model in which we take controlling stakes in companies and operate them for high–growth. Our goal is to accelerate sustainable, software companies and help them become even more successful. Each company has its own unique product, team, and story, all while being a part of the Scaleworks family.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Scaleworks

Scaleworks is a B2B SaaS fund that operates under the Venture Equity model in which we take controlling stakes in companies and operate them for high–growth. Our goal is to accelerate sustainable, software companies and help them become even more successful. Each company has its own unique product, team, and story, all while being a part of the Scaleworks family.

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