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. https://www.youtube.com/watch?v=_QoNFpOU4so

Account Based Marketing Needs Data-Driven Insights for Success

video
Account-based marketing is helping companies build record pipelines, land net new customers, and crush sales goals. Sales and Marketing leaders know ABM can help them grow their businesses, but what they don’t always know is where to start…or how to increase results from their existing ABM programs. This video explains how ABM does not start with engagement or execution, rather first requires the right data and insights to ensure you are targeting the right account with the right messages.
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