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. https://www.youtube.com/watch?v=t0F9oPAOfKE

What Is Account Based Marketing?

video
Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of PureB2B's ABM services at your disposal, there is less waste and less risk, as marketing budgets are spent specifically on the accounts that have been identified as having the most revenue potential. Hear it from our Executive Vice President, Johanna Rivard as she talks more about ABM.
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