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5 Brilliant Best Practices for Lead Nurturing

November 6, 2015

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be. The first time someone types an industry-relevant keyword into Google and hits “Google Search,” they’re probably in the first stage of buyer readiness, awareness. Which is to say that they’re really not ready to make a purchase at all, and need to be nurtured into full-grown, sales-ready leads.Two decades ago, if someone took the time to drive to a brick-and-mortar store, there was a pretty good chance they’d walk away with a product. Today, product research can be completed in the privacy of their own home. Let’s look at a few of the facts about how the Internet has changed the buying cycle.

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5 Brilliant Best Practices for Lead Nurturing