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Get Ready for a New Era of HR

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Competition for talent is increasing, skills shortages are worsening and social recruiting tools are making it easier than ever for faculty and staff to change jobs. HR leaders must align their human capital management, data and talent strategies around these trends in order to create great employee experiences that serve its students and institution best.

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Referro

Referro was established in 1991 and evolved into a B2B Marketing agency specialized in improving the effectiveness of marketing and sales processes of both local SME clients as corporate organizations with international activities. We combine brand building, marketing intelligence, online marketing, campaign management, marketing automation and telemarketing competencies in order to design or improve our clients 'marketing machine'. Because most of our specialists have a track record working at the 'client side of the business' we truly understand our clients most important challenges. Clients experience our ability to connect with their internal stakeholders in sales and accounting as an important added value.

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With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

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In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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Infographic | August 9, 2021

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Infographic | May 21, 2021

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

Read More

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Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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Infographic | August 9, 2021

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Read More

Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

Read More

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Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate.

According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey. 

Read More

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Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Spotlight

Referro

Referro was established in 1991 and evolved into a B2B Marketing agency specialized in improving the effectiveness of marketing and sales processes of both local SME clients as corporate organizations with international activities. We combine brand building, marketing intelligence, online marketing, campaign management, marketing automation and telemarketing competencies in order to design or improve our clients 'marketing machine'. Because most of our specialists have a track record working at the 'client side of the business' we truly understand our clients most important challenges. Clients experience our ability to connect with their internal stakeholders in sales and accounting as an important added value.

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