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Building an Inbound and Multi-Channel ABM Demand Generation Engine

ANNUITAS' Adam Needles and PRNewsWire's Ken Wincko discuss "Building an Inbound and Multi-Channel ABM Demand Generation Engine" at the 2016 FlipMyFunnel Roadshow in San Francisco.

Spotlight

Marketing Semiotics - Global Brand Strategy

Marketing Semiotics Inc. is a research and consulting boutique in Chicago that delivers cultural insights into the emotional connections consumers form with their brands. Laura Oswald, director, applies a results-oriented approach that has made tangible impact on global brand strategy, advertising, new product development, and design strategy for blue chip brands worldwide. For example, Marketing Semiotics has provided strategic direction for all the brands in the Ford line-up and developed the strategic positioning platform for the launch of the Ford Escape and Ford Focus when they were still in the prototype stage. She has made tangible impact on new product development and design strategy for the American Express Plum Card, Coffee Mate Natural Bliss, and Domino's service site renovation.

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How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Marketing Semiotics - Global Brand Strategy

Marketing Semiotics Inc. is a research and consulting boutique in Chicago that delivers cultural insights into the emotional connections consumers form with their brands. Laura Oswald, director, applies a results-oriented approach that has made tangible impact on global brand strategy, advertising, new product development, and design strategy for blue chip brands worldwide. For example, Marketing Semiotics has provided strategic direction for all the brands in the Ford line-up and developed the strategic positioning platform for the launch of the Ford Escape and Ford Focus when they were still in the prototype stage. She has made tangible impact on new product development and design strategy for the American Express Plum Card, Coffee Mate Natural Bliss, and Domino's service site renovation.

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