THE AZALEAD ABM PLATFORM 57% 95%

whitePaper | February 22, 2023

Here are the 10 ways B2B marketing teams are leveraging the power of intent to fill their pipelines, engage targets, and guide prospects all the way to a sale. Maybe your organization wants to leverage intent data but is not able to allocate the necessary budget or the manpower to build an in-house solution. A more workable alternative might be to import ready-to-work leads generated by an intent monitoring platform. When reviewing possible lead generation partners — like content syndicators and tele-prospecting sources — be sure to ask vendors whether they use intent data in generating the leads they send you, and listen carefully to their responses. The growing popularity of intent data is no secret, and many marketers have begun working the word “intent” into their marketing — including those who incorporate intent data only in the very loosest sense.

whitePaper | January 20, 2020

Aligning sales and marketing is one of the most common problems companies face. Managers find that often, sales and marketing have differentiating solutions when it comes to developing strategies; which can affect company revenue and lead generation efforts. With marketing known for its spending habits, company executives demand a good ROI. As a result of significant revenue gain more than 60% of companies plan to launch an account-based marketing (ABM) campaign in the following year. Why is ABM becoming so popular? This marketing tactic allows marketers to create targeted campaigns for specific high-value accounts. In order to have an effective Account Based Marketing strategy it is important for your sales and marketing team to be aligned. But what is account based marketing, and how can you integrate it in your company to make sure your team will deliver the ROI that your company needs?

whitePaper | October 31, 2022

Conceived in the early 2000s as a way to bring marketing and sales organizations together around a teambased approach to nurturing their most important accounts, ABM is now used by 70% of marketers, up from just 15% a year ago, according to HubSpot. Technology marketers have taken a particular interest in ABM, given the complex factors that influence IT purchases. Foundry’s second global survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high, particularly at the largest companies. While most organizations are still early in their adoption journey, the results to date indicate that ABM is on track to not only become a mainstream marketing discipline but even displace more traditional methods.

whitePaper | January 27, 2023

97% of sales leaders and sales operations pros already believe that AI gives reps more time to sell.1 However, giving reps more time back through automation is just the beginning. AI also provides a means of augmenting human intelligence, so salespeople can finally exceed the expectations of today’s most demanding buyers. This report provides a window into how the right AI-powered sales solutions will empower companies to, at last, fix a broken B2B sales process.

whitePaper | January 30, 2023

Since the beginning of the Pandemic in 2019 through the end of 2021, 75% of all sales roles that were terminated have been re-hired. At the current trend, we will be at or above 98% recovery by the end of 2022 even in a recessionary market. To offset these results, the best sales leaders are focused on using AI-assisted real-time rep support and are increasing their automation of digital channel engagement. Our review of 11.5M sales engagements and conversation outcomes from Sales Development Reps (SDRs) underscores the need for automated conversation guidance to improve seller performance.

whitePaper | January 10, 2023

92% of B2B marketing specialists worldwide rated ABM as extremely effective per a Forrester study in 2015. Since then, this number has likely increased. ABM allows your business to focus on high-value accounts, to align your marketing and sales efforts and thereby, to achieve better results.