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Inbound Marketing Attract, Convert and Delight

Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions. Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for. Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Spotlight

Inside Marketing

Inside Marketing is an innovative sales and marketing agency that helps enterprise technology companies grow quickly. We are a collaboration of career B2B technology sales and marketing professionals with decades of combined experience. We truly partner our clients, adding huge value from a market knowledge, IT install base landscape and professional network perspective. Over the past 5 years, we have enabled revenue growth and generated new business opportunities for exciting start ups to the likes of Hitachi Consulting, IBM, HP, Cap Gemini and Oracle and everything in-between. We have experience in demand generation, appointment setting, lead nurturing, B2B contact data, content creation and key account profiling and put them together in unique and integrated direct, digital and social marketing campaigns.

OTHER WHITEPAPERS

4 Data-Driven Steps To Drive Successful B2B Demand Generation

whitePaper | December 12, 2022

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Go-to-Market Data Integration Playbook

whitePaper | November 20, 2022

As buyer shift their expectations and behaviors in response to a “digital first” world, businesses need to accelerate their digital transformations to keep up. Marketers and Revenue Operations have taken prominent roles in driving this transformation and are under increasing pressure to deliver maximum impact with every investment.

Elevating ABM: Building Blocks for Long-Term Growth

whitePaper | March 3, 2023

Revenue Forecasting, Sales and Marketing, Intent DataOne of the most interesting aspects of Account-Based Marketing (ABM) is the interplay between continuity and change. Twenty years into the ABM journey, core principles from the very beginning have stood the test of time: leading with customer insight, full partnership with sales, tailoring and customizing customer connection, and focusing on the three R’s—Reputation, Relationships, and Revenue.

Agile Account-Based Growth

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?

How AI is Transforming Marketing

whitePaper | January 5, 2023

The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.

Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaign

whitePaper | September 1, 2022

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend? In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention. You will learn: How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process Ways to experiment with your ads to find the right mix for your audience A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process
Ways to experiment with your ads to find the right mix for your audience
A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

More Whitepapers

Inbound Marketing Attract, Convert and Delight