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Understanding Demand Generation vs Lead Generation

Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage in those leads generated through lead generation activities. If the conversion can be applied online with no interaction with the company, demand generation is critical to driving awareness, trust, and authority with your products and services. If your conversion requires sales interaction, negotiation, or longer sales cycles, lead generation is critical to target and acquire qualified sales leads nurtured through to a close.

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