Core ABM, Account Based Execution
Business Wire | August 21, 2023
Hootsuite, the global leader in social media management, today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s executive leadership team that is an industry anomaly at 75% women, and will report to CEO, Irina Novoselsky.
"As I looked for our next CMO, Elina stood out for her expertise in harnessing the power of social to glean insights into the needs, wants and pain points throughout the customer's journey,” said Irina Novoselsky, CEO of Hootsuite. “With that she builds authentic relationships that drive revenue and through her role will help guide our customers to do the same.”
Elina joins the Hootsuite nest most recently from WooCommerce where she was global CMO. Prior to that, Elina has led global marketing teams at Meta, PayPal, eBay and Visa.
“The future of marketing is relationships - and in our increasingly digital world, where better to forge those relationships than on social,” said Vilk. “I’m truly invigorated to be joining Hootsuite at this unique time when the true value of social for businesses and brands has only just started to be realized. I look forward to driving even more value and strengthening those relationships for and with our customers.”
With over two decades of marketing experience, Elina brings a customer first approach to the CMO role at Hootsuite. She is a design thinking leader who has proven methodologies that harness the brainpower of the collective, bringing to the forefront deep empathy, insights and customer driven innovation.
“Our audience is 35 times larger than that of our competitors—marketers trust Hootsuite to be their guide to the wild world of social,” added Novoselsky. “I am thrilled to welcome Elina to the nest to continue to provide our customers with what they need to innovate on social.”
About Hootsuite
Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.
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Account Based Data
FlashCloud Intelligence | March 06, 2023
FlashCloud Intelligence, a prominent company offering Go-to-Market intelligence solutions, has recently introduced a new feature called Social Intent. This feature provides B2B sellers with buying intent signal data, enabling them to identify potential prospects discussing particular keywords or topics on social media.
The Social Intent feature enables B2B sellers to identify potential prospects who have shown an interest in their products or services. By providing real-time insights into the social media activities of these prospects, sellers can customize their sales approach and interact with them at the optimal moment.
By utilizing sophisticated machine learning algorithms, Social Intent can scrutinize conversations on social media and detect buying signals that signal a prospect's inclination towards a particular product or service. This functionality is capable of analyzing social media conversations on a variety of platforms.
Social Intent enables B2B sellers to:
Detect prospects who are discussing specific keywords or topics on social media
Reach out to prospects with a personalized sales pitch at the most opportune moment
Boost the likelihood of closing a deal by focusing on engaged prospects.
All users of FlashCloud Intelligence's primary product, FlashInfo, can now access the Social Intent feature. FlashInfo provides up-to-the-minute market trend analysis, competitor updates, and customer behavior insights, empowering B2B sellers to make knowledgeable choices.
About FlashCloud Intelligence
FlashCloud Intelligence is a leading provider of data-driven solutions that enable businesses to make better decisions. It offers various services, including market research, competitive analysis, and customer insights, which utilize advanced technologies such as AI and ML. In addition, FlashCloud Intelligence specializes in providing Go-to-Market intelligence solutions that help clients stay ahead of the competition. Its flagship product, FlashInfo, provides real-time insights into market trends, competitor activities, and customer behavior. At the same time, its latest feature, Social Intent, enables B2B sellers to identify prospects discussing specific keywords on social media. With a focus on helping clients gain a competitive advantage, FlashCloud Intelligence is committed to delivering innovative and practical solutions to meet their customers' evolving needs.
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Core ABM
Madison Logic | January 14, 2022
On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision.
Amongst the vendors evaluated in the Report, Madison Logic’s ability to activate digital account-based marketing programs across ABM content syndication, ABM social via LinkedIn and ABM display advertising was unique as reported by clients. Its multi-channel digital approach towards ABM drives growth at organizations across the world.
“Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic.
“Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle."
Madison Logic enables growing middle-market companies and enterprises to leverage proprietary buyer intent signals to pinpoint and focus on their target accounts, activate data-driven programs across primary channels that revenue marketers rely on, and quantify the impact on business growth and pipeline opportunities. It recently announced the release of the ML Platform. It is a data-driven platform with multi-channel media activation, ML Insights, and account measurement platform. The data from these three independent signals provides global B2B marketers with a comprehensive view of companies demonstrating the highest purchase intent.
The Gartner Report evaluates seven vendors offering account-based marketing platforms based on their completeness of vision and ability to execute. According to Gartner, the Reports are made after rigorous, fact-based research in specific markets. They offer an analysis of how providers fare in the market by considering growth and distinct differentiation.
Providers are categorized into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The Critical Capabilities Report on which Madison Logic has got its highest score, gives in-depth insight into the product offerings of recognized members.
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