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8 B2B Marketing Marketing Myths Debunked

In the infographic below, we’ll highlight eight of the most common B2B marketing myths/misconceptions and explain why they aren’t true. Also, there’s a griffin.Finding out your favorite marketing byword is a myth can be as upsetting as learning there’s no tooth fairy. It requires a shift in perspective, and often a shift in your tactics or policy.

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INFUSEmedia

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host of industry-leading solutions designed to help B2B organizations drive qualified interest. We employ a holistic, omni-channel approach, which empowers us to identify, qualify, and produce actionable engagement. Supported by the latest innovations in digital marketing, we generate leads by strategically promoting content through innovative social, programmatic, mobile, and direct outreach campaigns.

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Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

8 B2B Marketing Marketing Myths Debunked